When I lived in Amsterdam I used to go to a cafe called “Pay as you Feel”.
People would pop in, have a cup of coffee or something to eat and pay whatever they felt moved to. The kitchen was run by volunteers — often people with social/emotional hiccups — who needed to DO something. Their love language? Service, of course.
The cafe was on a busy high street with lots of tourists. I kept going back. At first because I’m a voyeur (don’t judge) and the cafe was a good spot to people-watch. Then I went back for another reason. It was the sense of satisfaction I got from giving. I mean, it’s cool to buy a cup of coffee (almost anyone can do that) but knowing that I was making a difference was something else entirely.

The memory of the cafe popped up again this week when I received a lovely surprise. I’ve been working with a client on rebranding after a long hiatus of being home and uninspired. We came up with a fresh marketing strategy, she launched her brand and set off – quite excited to start doing her thing. She also wanted some advice on starting a blog and I agreed to help her get started. It was my pleasure to help her do that. (I remember when I first got started. There weren’t that many people willing to help me. I always said I would be different) Helping her made ME feel good. That was payment enough but she was not convinced. So, early one morning, I saw a ping on my phone with a payment.
“But why?” I texted her.
“Think of it as a virtual Pay as you Feel Cafe, Lee.” (She remembered my story!)
My only thing left to do this week is to find a way to pay it forward. Why, you ask? Well, because I FEEL like it.
Perhaps you FEEL like joining me?
Lee